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[DOWNLOAD] ~ McDonald's and the Hotel Industry " by Mark B. Vandenbosch ~ eBook PDF Kindle ePub Free

McDonald's and the Hotel Industry


eBook details

  • Title: McDonald's and the Hotel Industry
  • Author : Mark B. Vandenbosch
  • Release Date : January 09, 2003
  • Genre: Business & Personal Finance,Books,Marketing & Sales,
  • Pages : * pages
  • Size : 2293 KB

Description

McDonald's, one of the world's strongest and most recognizable brands, intends to extend its "world's best quick service restaurant experience" brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.


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