[DOWNLOAD] ~ McDonald's and the Hotel Industry " by Mark B. Vandenbosch ~ eBook PDF Kindle ePub Free
eBook details
- Title: McDonald's and the Hotel Industry
- Author : Mark B. Vandenbosch
- Release Date : January 09, 2003
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 2293 KB
Description
McDonald's, one of the world's strongest and most recognizable brands, intends to extend its "world's best quick service restaurant experience" brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.